Wieden+Kennedy’s New Verizon Campaign Is a Majestic Metaphorical Mash-Up [Video]

Wieden+Kennedy Portland has launched ‘Better Matters’ for Verizon, a mammoth 12-spot campaign that highlights the importance of quality mobile phone signal by using a series of metaphorical situations. 

The campaign’s flagship film features a minute’s worth of footage of different everyday objects breaking. The rest of the films use different situations to humorously highlight product quality, such as a French scuba diver discussing his breathing apparatus and a fellow school student examining the relationship of the school’s hottest couple. 

Credits

Client: Verizon

TV SPOT                                      “Better Matters” :60

W+K PORTLAND

Creative Directors: Aaron Allen, Jason Kreher

Copywriter: Alex Romans, Nathaniel Lawlor

Art Director: Tim Semple, Ruth Belloti

Producer: Hayley Goggin, Endy Hedman

Strategic Planning: Amber Higgins, Anibal Casso

Media/Comms Planning: Kelly Muller, Kelsey Dean

Account Team: Trish Adams, Diana Gonzalez, Marcelina Ward

Business Affairs: Anna Beth Nagel, Laura Caldwell

Project Management: Liza Robbins

Executive Creative Directors: Joe Staples / Mark Fitzloff

Head of Production: Ben Grylewicz

PRODUCTION

Production Company: …