Why You Need Better Conversion Tracking to Win the Sales Game [Video]

Consider the following via research from Think with Google:

• 90% of B2B researchers who are online use search specifically to research business purchases.
• 71% of B2B researchers start with a generic search.
• B2B researchers average 12 searches prior to engaging on a brand’s site.
• B2B buying process influencers and decision-makers are over halfway down the path to a decision before they perform an action on your site.

These statistics tell me that your prospects are doing a lot of research online about products and solutions that can address their needs. With compelling content marketing and an SEO-optimized website, your aim is for them to discover your B2B brand during that research process.

In addition to getting prospects through the front door, it’s important to track them as they move toward the back door. Conversion tracking can show how many customers you acquired along with the marketing campaigns that played a part in the sale.

In a Content Marketing World …