Why whistleblowers were key to this fraud prevention companys B2B campaign [Video]

Winning The Drum Awards for B2B in the Integrated Campaign category is Medius and Fight or Flight with the ‘Big Hero Snitch’ campaign. Here is the award-winning case study.

We needed to drive awareness of Medius as a provider of fraud prevention software among finance professionals, who are often an organisation’s first line of defence. We also wanted to demonstrate to finance professionals that Medius can help to provide the evidence necessary to report fraud and wrongdoing.

Strategy

Whistleblowers are the first line of defence against fraud. Fight or Flight and Medius wanted to highlight the challenge whistleblowers face in reporting fraud in the workplace. By campaigning to make it easier for whistleblowers to come forward we could also show how using evidence gathered through Medius software can give whistleblowers more confidence to report financial fraud.

Context

The brave actions of whistleblowers prevent billions of pounds of financial fraud and help to …

Tags Business Development, Business Growth, Marketing Strategies, Strategy