Why Were Introducing Generative AI to TIMEs Journalism [Video]

Today, TIME is embarking on one of the most exciting chapters in its 101-year history. As we announced Donald Trump as the 2024 Person of the Year, we also launched TIME AI, our innovative platform developed in collaboration with Scale AI. Our hope is to redefine what it means to interact with journalism. The centerpiece of this initiative is the 2024 Person of the Year, where generative AI empowers audiences to engage with TIME’s journalism like never before.

This joint venture combines TIME’s legacy of trusted reporting with Scale’s cutting-edge technology, setting a new standard for personalized and immersive storytelling. It’s more than an experiment—it’s a pivotal step toward charting the future of journalism.

Since its inception in 1923, TIME has been synonymous with innovation. Founders Briton Hadden and Henry Luce envisioned a magazine that would synthesize complex events into digestible narratives, ensuring accessibility for busy readers. Over the decades, TIME has become a global institution, adapting to changes in media …