Why Washington’s statewide initiatives saw big shift in support [Video]

There are several possible reasons for this. That includes messaging, according to James Long, a professor of political science at the University of Washington. 

Long pointed out there has been a lot of advertising urging people to vote “no.” Those messages have been easier to relay, too, because there aren’t other statewide measures on the ballot that the “no” campaign would otherwise support. 

“If there’s a consistent message, which is yes on all of them or no on all of them, then I think that hurts these initiatives in a state that’s overwhelmingly Democratic,” Long told KING 5.

Along with advertising, Long said the “no” campaign has also been able to highlight the aspects of the initiatives that would go against the ideals of Democrats. 

SurveyUSA, which conducted the polling …