Why Video Is Actually All About The Spoken Word

It may sound counter-intuitive, but one thing that many people miss is just how important the written word is when it comes to video production – for SEO, as well as user experience and accessibility.

For SEO in particular, get the text right and you’ll have many more clicks leading to much better results and a stronger return on your investment – whether that’s sales leads, news coverage or simply awareness of an important issue.

So what do you need to consider when it comes to the written copy that’s about, in, or inspired by your film? In this article, our MD Jon Mowat explores four text ideas that will kick-start your success.

Transcripts

A transcript is simply a word-for-word copy of the video’s audio, all in one place. Ultimately, a search engine can’t listen to audio or watch a video, so whether you’re hosting your film on your website or via YouTube, including your transcripts will make it more scrapable by the search …