Why Use Google Ads? Find Out Right Here From the Experts [Video]

Though Meta and TikTok Ads may have the shiny new object phenomenon going for them—thanks to Instagram Reels ads and TikTok In-Feed Ads, when it comes to ad revenue and engagement, Google Ads still wears the global leader crown. The ad platform holds approximately 26.8% of U.S. ad revenue and a significant market share globally, approximately 39%.

Sure, Meta and TikTok are gaining traction as advertising platforms, but Google Ads reign supreme in the advertising world. In this post, we’ll explore the 7 reasons why that’s true.

Let’s start from the beginning.

What are Google Ads?

Google Ads is Google’s online advertising program. It allows advertisers to create and display online ads across Google’s extensive digital network, including Google Search, YouTube, Google Display Network, Google Maps, and partner websites. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e., you have to pay every time a visitor clicks your ad.

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