UAB next month will begin introducing new branding for the school, hospital and athletic teams.
The distinctive green UAB with the slanted A has been around since the mid-1970s, while medicine and athletics have had multiple logos over the last 30 years.
An announcement from UAB this week unveiled the logos, colors and branding elements of the institution’s visual identity system.
“For the first time in our history, our primary logo will be shared across the university, medicine and athletics creating a unified brand,” the memo stated.
Core logos will be available internally at the end of August.
While UAB will roll out the full look in January, a refreshed logo will be visible at Protective Stadium during football season. Athletic apparel should be available in time for basketball season.
UAB has refreshed its branding, with a new logo for the school, hospital and athletics.UAB
It’s the culmination of a …