Why treating employees like customers is vital for business success [Video]

HRLocker’s Chief Operating Officer Crystel Robbins Rynne champions a human-centred approach that prioritises employee experience to boost business outcomes

Imagine going to the supermarket after a long day and finding no baskets or trolleys, half-empty shelves, expired produce, long checkout queues, and no staff around.

It’d be a terrible experience that would surely make you think twice about returning. You’d also be likely to share your poor experience by word-of-mouth, a letter or complaint, or negative review.

We all recognise the pivotal role meeting expectations and providing great service has in shaping the customer experience.

Especially now when bad encounters are shared widely on social media, online review sites, and consumer reports for all to see forevermore.

Customer satisfaction can be the making or breaking of a business’s reputation.

Why employee experience matters

Now, imagine instead of walking into a supermarket looking to shop, you go to work full of enthusiasm, ready to hit your targets, but find you don’t have access to the necessary …