Why Social Mentions Matter (And How to Track Them) [Video]

If people were talking about your brand on social media, you’d want to know about it, right? Well, guess what: It’s happening all the time, whether you’ve noticed or not. If you have any kind of social presence, your brand is probably receiving social mentions.

Read on to find out why social mentions are so important, how to track them, and how to respond to people talking about your brand.

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Social mentions are social posts that include a reference to your brand. This includes posts where your brand is tagged (often referred to as @mentions) or simply mentioned by name in the caption.

Here’s an example of two Hootsuite mentions in some recent comments. One is tagged, and one is untagged:

Source: Hootsuite on Instagram

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