Why Rethink and Scotiabank Are Warning against Bad and Unsolicited Advice [Video]

Bad advice can come from anyone. Whether you’re being told to get a haircut in a strange and out of style fashion, carrying a couch up a narrow fire-escape or getting unsolicited investment tips from dubious sources, chances are that at some point, you either have, or will be given bad advice. 

Not receiving bad advice becomes especially important when dealing with a sensitive subject like banking. But according to Scotiabank, 54% of Canadians have admitted to receiving bad financial advice at least one. That’s why Rethink and Scotiabank teamed up; parodying an onslaught of poor ideas and information while telling the world that Scotiabank wants to offer personalised, good advice. 

Rethink associate creative directors Brendan Scullion and Max Bingham, together with Scotiabank vice president of marketing – Canadian banking John Rocco, speak to LBB’s Josh Neufeldt about how they brought this campaign to life.

LBB> What were your main aims and …