Home CES 2025 Why Razorfish Is Prioritizing Podcast Ads And Second-Party Data
No longer simply an audio-based medium, podcasts have become the cultural successor to late night talk shows, according to Razorfish EVP of Media Rob Silver. AdExchanger catches up with Silver at CES to learn how the Publicis-owned agency helps brands connect with their customers through meaningful media experiences.
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Comic: Told Ya So
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Streaming And Measurement Took Center Stage At CES
CES is a popular destination for streaming TV publishers and video currency vendors to jumpstart the year’s dealmaking and, to some degree, prepare for the upfronts. Upfront planning seems to start earlier every year.