Why now is the time to plan your Public Relations for 2021 [Video]

In this blog post, we touch on why now is the time to salvage upcoming PR campaigns, instead of shelving them, and to start adapting your messaging to suit a new COVID-19 climate.

Right now, trying to predict what lies ahead is like hitting ‘send’ on your brand communications while blindfolded; there are just too many variables as the world adapts to the ongoing COVID-19 pandemic.

Businesses have had to cut budgets, retrench employees and pivot away from fundamental processes. Question is, how can they rebuild when the economy, society in general, and factors such as travel are still so uncertain? This applies to public relations and brand communications, where many campaigns have been put on ice or scrapped altogether because sentiment is tough to gauge.

But 2021 is just around the corner, and whether we’re ready for it or not, we need to plan accordingly.