Why NBCU redesigned election coverage as a rich interactive experience [Video]

Scooping Gold in The Drum Awards for Design, is Design Interaction winner Code and Theory and NBC News Group with Powering the Future of Data Journalism. Here is the award-winning case study.

How do you deliver fair, accurate, and up-to-date news during a national election? NBCU’s Big Board has proven the ultimate co-host, painting a clear picture of the political landscape for innovation and accuracy across the network. The team architected The Big Board through a design system that ensures millions of viewers receive consistently credible data across six networks. It was developed through more than a year of rigorous quality assurance testing and leveraged AI to simulate endless election scenarios across eight apps — all in real-time.