Why Loewe’s Jonathan Anderson Cast Amazon MGM Exec Sue Kroll in Campaign [Video]

Picture this: A restaurant in Rome, a chance encounter as table mates sharing space over dinner and an inspired conversation about fashion, art, film, marketing and more. It’s precisely that scene, which unfolded in Italy last April as Amazon MGM Studios head of global marketing Sue Kroll found herself seated across from Loewe creative director Jonathan Anderson at a last-minute dinner ahead of a glitzy Rome red carpet premiere for Luca Guadagnino’s Challengers, released by the studio and featuring costumes by the acclaimed CFDA international designer of the year.

The meeting, meal and chat produced the pictures that have Hollywood buzzing — in a good way — thanks to a surprise collaboration. The veteran top Hollywood executive stars in the Spanish luxury brand’s new spring-summer 2025 pre-collection campaign alongside of the moment stars like The Bear’s Ayo Edebiri, Baby Reindeer breakout Richard Gadd, Queer’s Drew Starkey and The White Lotus …