Why Krow Group CEO John Quarrey spends half the salary budget on creatives [Video]

In the creative versus tech battle that many agencies and brands are embroiled in, John Quarrey puts himself clearly in creative’s corner. In this installment of How I Run My Agency, he explains how he puts his money where his mouth is.

John Quarrey has been around for a while. For almost two decades, he has led integrated marketing agency Krow through the ever-evolving landscape of marketing services, maintaining its relevance and competitiveness by investing heavily in creative talent. Today, he dedicates 50% of his salary budget to creatives and this significant commitment is no accident.

“The creative work that we produce is our lifeblood,” he says. “The reason we spend half our salary budget on creative people is because we believe it’s our strongest differentiator in the market.”

For Krow, ensuring that creativity thrives is essential – not just as a marketing tool but as a core part of its identity. “Keeping our …