Why is activation crucial in Growth Marketing [Video]

Delve into the significance of onboarding processes and the impact on user engagement and retention, essential for maximising product or service utility. Explore the critical role of activation in growth marketing strategies with Corbin Norman, Senior Growth Manager at Connecterra, and host Alain Abou Athmeh, Growth Marketing Strategist and learn why is activation crucial in Growth Marketing.

Key Takeaways:
📊 Understanding the vital connection between activation and user retention.
🧠 Strategies for defining and measuring core activation actions.
💡 Identifying the ‘aha’ moment: the turning point in user experience.
🚀 Importance of effective onboarding processes in driving user adoption.

Speakers:
• Alain Abou Athmeh: Growth Marketing Strategist & Public Speaker at Growth Tribe.
• Corbin Norman: Senior Growth Manager at Connecterra, Board Member at Hypherdata.

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Keywords:
Activation, Growth marketing, User engagement, Retention, Onboarding, Habitual users, User experience, Wow moment, Product utility, Digital skills

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