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Jenny Luna: Hi, I’m Jenny Luna, a producer on If/Then. During our first season we shared a variety of research on quite a few topics. We discussed everything from AI and decision making to digital currency and power dynamics in groups. But we found something consistent when we asked each professor what brought them to their work — why they do their research in the first place. Many had similar answers. Today, on this special episode of If/Then, we’re bringing you a more personal side from our professors.
Listen as we share clips of why they research what they research. In our episode “More Than a Feeling: The Keys to Making a Right Choice,” we talked with Baba Shiv, a professor of marketing at Stanford GSB. Shiv’s research exam is the interplay of the brain’s liking and wanting systems, and it’s implication …