Why do businesses suck at using data to make decisions? [Video]

Many enterprises hope cloud computing will allow them to leverage their own data as a true force multiplier that will transform them into innovators and leaders in the marketplace. Or, at the very least, they hope they can finally optimize their data.

Snowflake just released a study that identified a few key issues that most enterprises still seem to have with their data, cloud-enabled or not. According to their findings, only 38% of businesses can extract value from their data and use it to inform their decisions. Worse, only 6% of global businesses use, access, and share data in a way that grants them all the business benefits provided by a sound data strategy.

How did things get this bad in the age of cloud computing?

First, many enterprises just move data to the cloud and hope for the best. Moving poorly used data from your data center to the …