That was a great convention. But now what?Elections are about organizing and mobilizing. First, you have to organize your campaign infrastructure; recruiting, training volunteers and staff, crafting issue platforms, mapping out a strategy, building coalitions, setting up phone banks, printing walk lists for canvassers, integrating internet and mobile technologies, and of course, raising money.
Once you’ve built that organization, you have to mobilize it to energize your base, convince undecideds, engage unlikely voters and make sure all of them cast their votes on Election Day.
Think of it like NASCAR. First, you have to build your car. Then you race it.
Of course, you can still make adjustments and fine-tune the engine during the race and the same holds true for a campaign. Just because you kicked off your door-to-door ground efforts doesn’t mean you stop registering voters, recruiting volunteers or raising money. Taking a pit stop doesn’t mean the race is over. But, race day is …