AI, precise identity resolution, and improved analytics are helping companies understand customers in real-time.
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Technology leaders want to harness the power of their data to gain intelligence about what their customers want and how they want it. This is why the overall data and analytics (D&A) market is projected to grow astoundingly and expected to jump to $279.3 billion by 2030. Yet, despite years of investment in varied solutions, many companies still need help to enable their people and partners to connect disparate data sources and effectively collaborate in fully compliant spaces, let alone incorporate AI. That failure can be costly.
In a recent Gartner data and analytics trends report, author Ramke Ramakrishnannotes, “The power of AI and the increasing importance of GenAI are changing the way people work, teams collaborate, and processes operate. Amidst this technological revolution, organizations that fail to make the transition and effectively leverage D&A, in general, and AI, in particular, …