Founder of InboundREM an inbound marketing lead generation company focused on SEO. Blogger. Real Estate SEO expert. Real Estate Lead Generation expert. Real estate online marketing fanatic. Podcaster. Occasional public speaker and frequent vlogger.

Today, we’re tackling a question that’s been on the minds of countless real estate agents: Why does real estate marketing so often feel like a complete waste of money?

I’ve heard so many stories of agents spending tens of thousands of dollars, only to end up with little to show for it.

If that sounds familiar, buckle up, buttercup, because we’re about to dive into why this happens and how you can avoid falling into the same trap.

Understanding the Real Estate Marketing Trap

Let’s start by addressing the root of the problem. Many real estate agents think they’re buying one thing but end up with something entirely different.

“A lack of understanding about what you’re actually purchasing, coupled with some serious …