Why Blueskys engagement feels more real even for new users [Video]

Bluesky is still in its infancy, but the social media platform is growing fast. And it might already be a more engaging place to post than Elon Musk‘s X.

In case you missed it, Bluesky’s growth has skyrocketed since the election. It shot to the top of the App Store and nearly doubled in growth to some 20 million users and counting. On Wednesday, it added about 8 users per second.

With that growth has come an interesting development: Bluesky might be a better place for actual engagement than X, the website formerly known as Twitter. With its choose-your-own-algorithm model, users can opt to follow the app’s Discover feed, chronological Following feed, or one of the many feeds curated by other users — a formula for a better, more real experience.

I was, by most metrics, a Twitter power user. I’ve posted morethan 28,000 times since joining in …