Why B2B marketers are at a critical crossroads (and what they can do about it) [Video]

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics that will dominate discussion as global brands and agencies come together for this unique event.

The biggest names in B2B marketing on both sides of the Atlantic will come together on November 20 as The Drum’s B2B World Fest goes global.

Now in its fourth year, the annual event will, for the first time, have two host cities, taking place simultaneously in Chicago and London. A sign of the event’s growing ambition, it marks the first time B2B World Fest has also been held in-person outside the UK. You can find out more about the speakers, agenda and how to attend.

This year’s headline partner is BBN International, a group with over a thousand B2B specialists working in 71 offices across 31 countries. Its director of international client relationships, Ed Davis, has …

Tags International Marketing, Market Entry, Marketing, Strategies