Why Audience Intelligence Is the Key to Marketing Beet.TV [Video]

CANNES — Marketers should focus on identity resolution as a foundational input for effective personalized campaigns, according to TransUnion’s Matt Spiegel. Speaking at an afternoon panel, he emphasized the importance of understanding audiences across fragmented channels to drive growth. While privacy concerns persist, Spiegel believes enhanced identity capabilities can coexist with responsible data practices, enabling more targeted and measurable marketing efforts.

Panel: Elevating the Conversation: Why Audience Intelligence Is the Key to Marketing

• Matt Spiegel, EVP, TruAudience Growth Strategy, TransUnion
• Moderator: Jon Watts, MD, CIMM

Global Leadership Summit: Data, Identity & Measurement – June 18, 2024.

You’re watching “Global Leadership Summit: Data, Identity & Measurement, a Beet.TV Leadership Series at Cannes Lions 2024 presented by Digital Turbine, IAS, Intent IQ & TransUnion”. For more videos from this series, please visit this page. To view all of Beet.TV’s Cannes Lions 2024 content, please visit this page.