How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads

Why Animated Explainer Videos Boost Your Digital Marketing

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Global Marketing Strategies

As marketing tools, animated explainer videos are meant to be as fun as they are functional.  Think of something like Legos explaining the basics of architecture—colorful, engaging, clear, memorable, and approachable for audiences of just about any age or level of education. 

A well-produced animated explainer video handles the “elevator pitch” lift, breaking down your brand, product, or service and why it’s great into digestible nuggets of information. But given the strengths and capabilities of animation, they also enhance and elevate more of your brand’s individual flavor. 

Another major benefit: adaptability. 

You can serve an animated explainer video via almost any marketing channel and push toward a long list of goals, from brand awareness to sales conversions. Embed explainer videos on a product page to encourage familiarity and erode hesitance. Use explainer videos as paid social media ad assets to draw attention to new products or promotions. Drop a fun, short, animated explainer on …

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