Anyone stressing over holiday shopping, family powwows and travel schedules this month might dream of a teleportation device — or helicopter — to deliver them right home to loved ones.
Although Santa Claws — sorry, Santa Claus — may not fit helicopters in his sleigh, White Claw’s Home for a Claw campaign launched Wednesday to offer fans free helicopter, jet and boat transportation to loved ones this holiday season. VCCP US helped design the video, social media and OOH campaign.
“Work gets crazy, holiday shopping is endless, family obligations are unavoidable, and that leaves little time to connect with friends,” Kevin Brady, White Claw’s VP of marketing, told Campaign US.
Busy fans enter for a free “helicopter, jet, boat and everything in-between” trip home through White Claw’s website by explaining why they need to travel home to friends and family and entering their desired travel destination.
Home for a Claw’s 60-second spot collaborated …