Wheres the Beef? series expands, now offering video resources

A direct-to-consumer beef sales program created by Texas A&M AgriLife Extension Service is expanding outreach efforts and is now offering videos.

Where’s the Beef?: Economic and Legal Considerations for Direct Beef Sales is a program that offers information for those whose marketing plans may include direct-to-consumer beef sales.

The program began in 2020 with a focus on educating people about legal and economic issues related to direct beef sales with a handbook, in-person programs and panels.

More than 700 people have attended the in-person workshops, but the most successful event of the course has been the producer panel.

“Because of the popularity of the panel, we decided to seek additional funding to conduct interviews with numerous people from all facets of the direct beef industry and to share these interviews with the public,” Tiffany Lashmet, AgriLife Extension agricultural law specialist and associate professor in the Texas A&M Department of Agricultural …