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When was the first Macy’s Thanksgiving parade? [Video]

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Event Marketing and Sponsorships

What began as a creative marketing idea has evolved into one of the nation’s most beloved holiday celebrations.

NEW YORK CITY, N.Y. — The Macy’s Thanksgiving Day Parade, an iconic American tradition, made its debut on November 27, 1924. 

Originally called the Macy’s Christmas Parade, the event was created by Macy’s employees to celebrate the holiday season, promote the department store’s brand-new location, and boost holiday sales, according to the Library of Congress.

The first parade included a lively lineup of floats, performances, and even animals borrowed from the Central Park Zoo, delighting spectators along the route. The event was an immediate success, drawing crowds eager to kick off the festive season.

Balloons were introduced in 1927, with Felix the Cat having the honor of being the first parade balloon.

What began as a creative marketing idea has evolved into one of the nation’s most beloved holiday celebrations, featuring giant balloons, star-studded performances, and millions of …

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