Today WhatsApp has launched a privacy campaign in India, focused on the importance of secure communication, demonstrating how WhatsApp’s multiple layers of protection offer people more control and privacy over their conversations while engaging with friends, family and now businesses too.
The campaign shows how WhatsApp creates a safe space for people living away from home, to have their most private conversations with their loved ones while building a new community and adjusting to a new life, underscoring WhatsApp’s commitment to user-privacy through built-in layers of privacy and security features added over the years.
The film follows the journey of a young man who moves to a new city to pursue his passion for becoming a professional chef. Capturing some heartwarming and challenging moments of him adapting to a new culture, learning a new language, and finding his feet in a new work environment, we see how WhatsApp provides him a safe space to be his most authentic and confident self, even in his most vulnerable moments.
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