What’s the Secret to Customizing GA4 Reports for SEO Success? – with Kyle Rushton McGregor [Video]

Kyle Rushton McGregor and David Bain discuss how to utilise the customisation options in GA4 to your advantage.

Talking points include:
What are the customisation options?
How should SEOs be customising them?
Why should SEOs be using them?
Should SEOs get assistance from a GA4 professional?
What data is available?
How should SEOs be using this data?
What other software do you like to connect to GA4?
Are the customisation options likely to change again in the near future?

Read the full transcript of Kyle’s interview at https://majestic.com/seo-in-2024/additional-insights/kyle-rushton-mcgregor

Watch the original SEO in 2024 series: https://www.youtube.com/playlist?list=PLOr75FiG9ta3VHazwE342NEVYRT7hGBAy

Watch more Additional Insights: https://www.youtube.com/playlist?list=PLOr75FiG9ta1QMcze3CsbqB78JwGThB3F

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Timestamps:
00:00 Customization Features in GA4 for SEO
01:15 Navigating GA4 Customization Options
03:51 Overcoming Challenges with GA4
05:13 Utilizing Traffic and Landing Page Data
10:18 Comparing Organic Traffic Data
12:01 Tracking AI-Generated Traffic
13:53 The Role of GA4 Professionals
15:46 Focusing on Meaningful Reporting