What ‘such a good day’ looks like with Dacia Spring adobo Magazine [Video]

PARIS, FRANCE — The new 100% electric Dacia Spring was unveiled in February 2024. One of France’s most popular electric models is back in force with a thorough restyling for the cheapest electric city car.

Publicis Conseil created a film accompanied by a 360° advertising campaign to publicize the launch.

Today’s electric cars are all racing for greater autonomy, But statistics show that we only cover 37km a day. And that’s quite enough when you consider the energy it takes. With this observation in mind, the WAFLA film Such a good day was conceived.

Through the daily life of a father, the film illustrates how exhausting a normal day can be. Getting up, getting the kids ready, getting them dressed, taking them to school, going to school yourself, dealing with conflicts, being late, playing sports, running errands, forgetting errands, and so on. A daily routine that’s nothing out of the ordinary but that would drain anyone’s batteries — fortunately, not …