What It Is & How It Works (GUIDE) [Video]

Since its launch in 2017, Google Lens has become one of the most convenient and popular ways to search on Google. Google Lens image search makes it easy to learn more about any topic by understanding users’ uploaded images, and it’s an effective means of bridging the gap between visual, text, and voice search.

In this blog, Ignite Visibility’s VP of Product and Marketing, Danny Conlon, will run you through what you need to know about Google Lens and how you can optimize for it with the right strategy. So, what is Google Lens and how does Google Lens work? Let’s get into it.