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What is Vine and could it come back? Elon Musk ‘looking into’ return after TikTok blackout [Video]

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Mobile Marketing

We’re talking about Vine, a long-shuttered wonderland for memes and viral challenges from which sprung forth a cavalcade of weird and wonderful stars like Logan Paul, Lele Pons and Shawn Mendes.

Vine was like TikTok before TikTok, which itself was originally known as Musical.ly, but we digress.

So, is Mr Musk serious about resurrecting the app? Can he find time to manage it between his roles at Tesla, SpaceX and X/Twitter? And, what exactly is Vine, anyway? Here’s what you need to know.

What is Vine and when did it stop?

In a nutshell, Vine was a mobile-only app owned by Twitter that let you record and share six-second videos that played on a loop.

Users frequently posted pranks, dances, and memes that were re-used and remixed endlessly. The app’s strict six-second limit drew in a savvy, mobile-native crowd, whose quick thinking and sharp editing skills turned brevity into an art form.

Their output was mostly comedic, entertaining and irreverent: a teen …

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