What is social media engagement? + free engagement calculator [Video]

Picture it: you’re on an expedition to find and photograph the rare mountain gorilla when suddenly, a band of them appear. Do you run straight for them, yelling with excitement? Maybe you try tossing them their favorite snacks. Or maybe you should try ignoring them entirely. This dilemma is basically what social media marketers face when trying to court the cautious creature that is social media engagement.

That’s because social media engagement, like gorillas, can be extremely powerful. But, depending on its environment, engagement can also be an elusive beast, with marketers everywhere trying different baits to lure it out.

If your marketing efforts are a jungle and engagement is an endangered species, consider us your guide to the wild (British accent optional).

Today, we’ll show you the tactics successful marketers have used to feed, fatten, and grow social media engagement in its natural habitat.