What is RedNote? Why are US TikTok users joining the app? [Video]

Some American TikTok users joke that they’d willingly share their own data with China if the government blocks it.

WASHINGTON — Move over TikTok—there’s a new app in town. With rumors swirling about TikTok’s potential ban in the U.S., content creators and casual scrollers alike are seeking a backup plan. That’s where RedNote comes in.

What is RedNote?

Known as Xiaohongshu (or “Little Red Book”) in China, RedNote was launched in 2013 and has grown into one of the country’s fastest-rising social platforms. Valued at over $17 billion by investors, the app combines some of the elements found on Instagram, Pinterest, and TikTok to create its user experience. It’s owned by Shanghai-based Xingyin Information Technology, not ByteDance.

RedNote offers users several social media features including:

Videos: Short-form content similar to TikTok, with an emphasis on music, storytelling, and community engagement.
Images and text: A nod to Instagram and Pinterest, allowing users to share aesthetic visuals and creative ideas.
Shopping: Integrated e-commerce …

Tags Social Media Community, Social Media Engagement, Social Media Influencers, Social Media Tools