What is Global Marketing? See 13 Businesses with Brilliant Strategies [Video]

Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts.

Today, any business can make its mark globally with a creative approach and a solid grasp of international markets.

So, let me walk you through what a good global marketing strategy should look like and share some of the best examples worldwide.

Table of Contents

• What is global marketing?
• 5 Global Marketing Strategies Explained
• 13 of My Favorite Global Marketing Examples
• 2025 Global Marketing Trends

Global marketing isn’t a new concept. Established companies like Coca-Cola have been using this strategy to reach their international consumers for decades.

With the invention of social media, websites, and other online advertising agencies, global marketing has become very easy. Both small and large businesses can use this approach to broaden their consumer base.

This marketing approach requires strategies to help you master the global markets and connect with the consumer in the …