When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT.
To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. And it likely isn’t to you, either.
Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing.
With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.
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B2C vs D2C Marketing
If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. I mean, they’re both going after private consumers, right?
Well, while that’s …