What is CRM Data Maintenance? Key steps and procedures to follow [Video]

91% of companies with more than 11 employees use a CRM system, statistics show.

Its benefits are unbeatable for any B2B business: CRM software strengthens customer relationships, automates workflows, provides actionable data, improves collaboration, manages sales pipeline, and more.

But there’s a catch. A CRM will not boost your revenue by itself.

It depends on the CRM strategy you implement and what you do with the CRM data you obtain.

And there’s another catch. Around 30% of CRM data become outdated after 1 year. That’s why CRM data maintenance is critical.

In this article, you will learn everything you need about keeping your CRM data up-to-date, and the key maintenance procedures you should do regularly.

What is CRM Data Maintenance?

CRM data maintenance is the ongoing process of managing and updating the data within a Customer Relationship Management (CRM) system.

This includes ensuring that customer information is accurate, complete, and up-to-date, removing duplicates, …