What Is Content Writing? Plus 15 Tips to Take Your Content to the Next Level [Video]

Recently, a good friend came to me for advice on hiring. She was unsure how to start looking for content writing talent. And, honestly, even as someone in the industry for about 12 years, I can say she was right to be a little lost.

Content writing can mean many different things to different companies. Crafting social media copy, drafting press releases, posting opinionated essays — they all have their little nuances but fall under the umbrella of content writing with a shared purpose.

Content in marketing is anything we create for our target audience to consume and deepen their connection with our brand. But great content writing is crucial to setting this all in motion.

Table of Contents

• What is content writing?
• Getting Started with Content Writing
• Content Writing Tips to Level Up Your Work
• Examples of Great Content Writing
• Generative AI in Content Writing

In a recent report, Semrush found 90% of businesses worldwidehave a …