What Is Brat Aesthetic and Why Is It Trending? Experts Explain the Anti-Fashion Style [Video]

If you’re chronically online, you have probably witnessed the world delve into the“brat” aesthetic with the influence of English singer Charli XCX’s sixth studio album. Accompanied by chaotically bright and straightforward branding — the cover art features the word “brat” against a plain yellow-green background — the record has sparked a trend of its own.

From a polarizing color to a messy and unbothered attitude, the image attached to Brat embraces elements traditionally considered anti-fashion — ugly even. And as proven by the internet, the world can’t get enough of it. Since its release in early June, the album’s branding has heavily influenced social media conversations, style trends and, more surprisingly, political campaigns. But that’s just the surface.

Brathas prompted conversations about marketing, branding, color theory and fashion history. Why is brat trending this summer? What is brat green? And how exactly do you achieve the brat look? We’ve got all the answers …