What happened to the great Aussie jingle? [Video]

Mike Brady takes a deep breath and launches into one of his most well-known songs.

“Lucky you’re with AAMI,” he sings, drawing out his vowels in an animated, high-pitched falsetto. “Yeah, that’s a catchy one.”

Brady’s name is typically synonymous with Up There Cazaly – the famous anthem of the AFL grand final.

But the 76-year-old musician’s quick wit and melodic flair are also behind some of Australia’s most successful jingles, including for SPC baked beans and spaghetti, Hard Yakka (that one’s more of a chant), and Dodo internet.

His jingle for AAMI Insurance – inspired by a boating accident – still plays on television and radio ads.

“When they [AAMI] asked for a jingle, I had a few notes but no words,” Brady says. “There was an incident on my boat one night and a skipper came by to check the damage. He said …