For The Drum’s fashion and beauty focus we’ve cast our (discerning) eye over some of the biggest names in fashion. But what about the next generation of upstarts? We asked for some tips.
The mercuriality of what’s fashionable and what’s not means that a clothing brand’s star can rise or fall in a moment. Or that’s how it seems – there are signs to read for those with eyes to see them.
So: which brands are pushing forward creativity in fashion, brand partnerships, and advertising? Where are the smaller designers, ready now for early investment ahead of major success? We asked six fashion-forward marketers from The Drum Network for their top tips.
Ahilen Chàvez Hernàndez, senior account executive, AgencyUK: Manu Atelier
“Manu Atelier, a brand that targets men and women in their thirties, has found a unique way to harness TikTok to generate brand awareness and position itself alongside major competitors like Loewe & Reformation. Although the brand has been in the market for …