In the most basic of terms, my role involves telling insightful stories through data and research and creating actionable recommendations that deliver successful outcomes for advertisers.
My job is to deepen our relationships with media agencies and advertisers, enabling our sales team to shift the relationship from a pure ad buy and see us as a strategic media partner. I do this through the incredible amount of data and intelligence Bloomberg has to offer our clients, meaning they can tap into the breadth of Bloomberg’s tools. We’re in a unique position as a media owner as we have tons of data at our disposal, which we call the Bloomberg Accelerator Framework. There are four different areas within this:
Industry Accelerator: Our thought leadership research studies, which we conduct in-house, provide in-depth insights across key topics and verticals, such as our most recent focus on Corporate Reputation and The Business Guide …