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What do Kate Upton and Arnold Palmer have in common? More than you think | Golf News and Tour Information [Video]

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Global Marketing Strategies

ORLANDO, FLA. — Toward the end of our chat in the offices of Arnold Palmer Design, an aide to Palmer brought in an iPhone cover with the multicolored umbrella logo and handed it to Kate Upton, who erupted with the kind of enthusiastic “Yes!” you’d expect from someone just a year removed from being a teenager.

Clearly, the week Upton had spent at the Bay Hill Resort & Lodge during the Arnold Palmer Invitational led her to appreciate the brilliant job Palmer and his agent at International Management Group, Alastair Johnston, have done building the Palmer brand.

Just as clearly, even a brief chat with Upton reveals her as a sharp woman with a keen sense of humor and with designs to be more than just another pretty face.

“He is so down to earth, so nice,” Upton said about Palmer on Friday at the Bay Hill. “He is able …

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