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Whether they are cozying up to Trump or finally showing their true colors, tech bros seem to be rolling back brand safety on their platforms. Wake the Bear’s Chris Andrews explains.
Sure, while X (Twitter) isn’t missed from many media plans because the product was weak before the humans escaped, Meta would be a harder habit to kick. Especially if its epoch-defining crusade (to defend the rights of the angry few to spout hate) bears fruit, fuelled by heaped tablespoons of Zuckerberg’s newfound ‘masculine energy.’
And all this while GARM (the Global Alliance for Responsible Media) has been sued out of existence by a manbaby having a very public tantrum about advertisers not bending the knee to give him more money.
Without the air cover of a standards body and political pressure (led by the big tech lobby) weighing against it, it’s easy for the inertia on brand safety to take hold, and for advertisers to focus on business as …
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