What Are the Benefits of Email API Integration? Marketing [Video]

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Communication is one of the most important elements when it comes to business. Regardless of the operations, you need to stay in touch with your stakeholders and shareholders from time to time. Due to their convenience and simplicity, emails are the most effective way to communicate. However, sending out these emails manually can be time-consuming and strenuous especially if it is in bulk. This is where email API integration comes to your aid. Read on to understand how.

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Application Programming Interfaces, commonly abbreviated as APIs, allow you to connect your running applications. In this case, an email API allows users to send and receive emails without requiring a dedicated email client. It simplifies the process and allows you to interact with your emails via code as compared to a GUI (Graphical User Interface). These APIs make it easier for …