What AI can deliver for marketers today vs the hyped up narratives [Video]

In this video you’ll learn how to find a balance between being at the forefront of AI adoption and ensuring that the technology genuinely enhances marketing efforts by assessing AI tools based on their feasibility and impact.

#aiformarketing #aihype #martech #marketingoperations

Full episode: https://humansofmartech.com/2024/02/20/107-justin-norris-what-mops-can-learn-about-ai-from-wall-e-and-star-trek/

Justin addresses the emotional aspect of adopting AI in marketing, acknowledging the tension between the excitement of AI’s potential and the reality of its practical application. This emotional dimension is often overlooked in the rush to embrace new technology. Justin highlights the challenge of integrating AI without losing the human element, a concern particularly relevant in an era where personalization and authenticity are crucial.

The key, according to Justin, is to find a balance between being at the forefront of AI adoption and ensuring that the technology genuinely enhances marketing efforts. He shares his strategy of assessing AI tools based on their feasibility and impact. Some applications, like AI-generated LinkedIn posts, might be feasible but not necessarily advisable due to their impact on authenticity and personal engagement. On the other hand, AI-generated imagery offers significant benefits, producing unique and compelling visuals that surpass traditional stock images.

Justin’s approach is driven by the practical benefits of AI, focusing on areas where AI can offer substantial support. For instance, processing large volumes of unstructured text, a tedious task for humans, is an area where AI can provide significant relief. His advice for listeners is to let their needs guide their adoption of AI, rather than succumbing to the pressure of forced adoption. By doing so, they can leverage AI where it truly adds value, enhancing their work while retaining the essential human touch.

Key takeaway: In martech, the adoption of AI should be driven by practicality and real needs, rather than the pressure to conform to trends. Evaluating AI tools based on their feasibility and impact ensures that their integration enhances marketing efforts without compromising the human element that remains essential to effective communication.