WestJet Launches Where Your Story Takes Off Ad Campaign [Video]

WestJet has launched a new platform and new ad campaign —Where Your Story Takes Off.

The airline says the public relations program “underscores the power of travel and celebrates the countless stories that pass through a WestJet flight.”

The campaign comes after a difficult summer for WestJet, which included a mechanics strike and flak from Canadian pax after it introduced a new, cheaper fare category. WestJet also was hit by an unexpected hailstorm at YYC that forced the airline to sideline damaged planes for weeks.

WestJet management issued an apology in early October and promised it would do better in the future. Now comes the new public relations campaign.

“As the airline returns to its roots, following an updated business strategy, WestJet’s commitment to helping guests write memorable stories is driven by a history of care and celebrated hospitality, delivered each day by …