Westfield releases Feels Like Christmas campaign via AKQA [Video]

Westfield has unveiled its 2024 Christmas campaign, ‘Feels Like Christmas’, an emotive series of films shining a light on the moments that evoke the feelings of the festive season.

The three nostalgic films portray real stories from the community about the wonder of Christmas: Dasher the Daggy Reindeer; an old favourite Christmas ornament, The First Slice; a love story about Nonna’s panettone, and Scissors-A-Gliding; a cheerful story of an annual gift-wrapping tradition.

‘Feels Like Christmas’ will appear in Australia and New Zealand across OOH, radio, Spotify 3D audio, social, online video and the Westfield media ecosystem, including in-centre SmartScreens, social and digital channels. It will be amplified by an earned campaign that uncovers the wellbeing benefits of Christmas, offering some insight into the science behind them and aiming to prompt a cultural conversation about how we all get more this Christmas by tuning into the festive warm fuzzies.

…